Buyer Linkage
Connecting producer enterprises with buyers and institutions to strengthen collective marketing.
What we do · 05 of 05
Growing Rural EnterprisesThrough Business Promotion
Empowering FPOs to grow into profitable, competitive and sustainable businesses.
ABPM supports FPOs in transforming agricultural production into sustainable enterprises through value addition, business planning, branding, market access, financial linkage and entrepreneurship development. Our support helps farmer-owned businesses improve profitability, create employment and expand opportunities.
What we provide01 02 03 04 05
Our Business Promotion Support Services
E-NAM & Digital Platforms
Supporting access to digital trading platforms and wider market opportunities.
Cluster Development
Building collective supply and enterprise opportunities through producer clusters.
Branding & Packaging
Strengthening product identity, packaging, quality and market positioning.
Market Intelligence
Supporting informed business decisions with market requirements, demand and pricing information.
Process01 02 03 04
How Business Promotion Works with ABPM
Business Opportunity Assessment
Identify production strengths, market demand and opportunities for viable farmer-owned enterprises.
Business Planning & Enterprise Development
Prepare business plans, develop value chains and organise enterprise operations.
Business Implementation & Market Support
Support production, value addition, branding, financial linkage and access to buyers.
Mentoring & Business Growth
Provide ongoing guidance to strengthen business performance and sustainable growth.
Eligibility
Who Can Access Business Promotion Support?
Well-Suited For
- Registered FPOs
- Producer groups planning to form an FPO
- Groups with a viable business opportunity
- Enterprises needing business planning and development
- FPOs seeking market and financial linkages
Not sure if your FPO qualifies?
Talk to our team - we will assess your group, documentation and support needs, and help identify the next practical step.
Case studyFarmer-Owned Enterprise
Real Outcomes from ABPM-Supported FPOs
West Phaileng Poultry & Apiculture Cooperative Society Ltd.
West Phaileng - Mamit DistrictABPM has supported collective poultry and honey marketing, maize processing for animal feed and the establishment of a Rural Mart. These activities help the cooperative strengthen its business operations and create income opportunities for its members.
The Rural Mart generates average monthly revenue of around Rs 2 lakh, improving access to markets and supporting enterprise sustainability.
Rs 2LAverage Monthly Rural Mart Revenue
With guidance from ABPM, we have grown from collective marketing into Rural Mart operations and feed processing, strengthening income opportunities for our members.
FAQCommon Questions
Common Questions
About Business Promotion
What is Business Promotion support?
Support with business planning, enterprise development, value addition, branding, finance and markets to build sustainable FPO businesses.
What kinds of businesses can receive support?
Agriculture, horticulture, livestock, poultry, fisheries, apiculture, food processing and allied enterprises.
Can ABPM help us find markets?
Yes. ABPM supports branding, packaging, buyer connections, exhibitions and Rural Marts.
What we do
Other Services
01
FPO Formation
End-to-end support for farmer mobilisation, legal registration, governance, business planning and linkage with suitable government schemes.
02Financial Linkage
Connecting FPOs and MSMEs to NABARD, NCDC, RAMP and state schemes for credit access and working-capital support.
03Capacity Building
Training, mentoring, workshops and exposure visits covering leadership, bookkeeping, technology, value addition and collective marketing.
04Market Access
Connecting farmer collectives with buyers and wider markets through aggregation, branding, packaging, market intelligence and logistics support.
Ready to Grow Your FPO Business?
Identify opportunities, strengthen your value chain and access practical business guidance and support.