What We Do · 03 of 06
Market
Access
We connect Mizoram's farmer collectives to buyers, platforms, and export channels - turning production into income.
ABPM bridges the gap between what Mizoram's farmers produce and where it gets sold. We provide market intelligence, buyer connections, cluster development, and branding support - helping FPOs access state markets, national platforms like ONDC, GeM Portal and in some cases, export opportunities. We work across commodities: tea, organic produce, horticulture, poultry and processed goods.
Connect Your FPO to Markets
→
SERVICE DETAILS
market access
Platforms
ONDC MyStore, Direct Buyer, Export
Schemes
NABARD, RAMP, MOVCD-NER
Support Type
Linkage, branding, logistics
Commodities
Tea, Gooseberry, Sacha Inchi, Honey, Poultry, Piggery, Goatery etcTea, Gooseberry, Sacha Inchi, Honey, Poultry, Piggery, Goatery etc
Markets
State, national & export channels
FPOs Linked
10+ FPOs with active market links
LINKED PROGRAMS
Mission Organic Mizoram
RAMP / MEMiz
CSS 10,000 FPO Scheme
TDF (TRIBES) | PODF | FSPF | GI
WHAT WE PROVIDE
Our Market Access Support Services
01
Buyer Linkage
ABPM connects FPOs directly to buyers - retailers, processors, wholesalers, and institutional purchasers - through its network built across Mizoram, Northeast India and beyond. We facilitate introductions, negotiate terms and help formalise purchase agreements.
02
E-NAM & Digital Platforms
We register and onboard FPOs onto e-NAM (National Agriculture Market) and other digital trading platforms - enabling farmers to access transparent, competitive pricing and trade beyond local mandis without intermediaries.
03
Cluster Development
We organise geographically adjacent FPOs and farmer groups into production clusters - creating aggregated supply volumes large enough to attract institutional buyers, reduce logistics costs and improve collective bargaining power.
04
Branding & Packaging
ABPM supports FPOs in developing product identity - from basic packaging and labelling that meets retail standards to full brand development for premium products like Mizoram organic tea, honey, and spices sold under a collective brand.
Export Channel Support
For FPOs producing export-quality goods - particularly organic produce and specialty teas - ABPM facilitates introductions to export aggregators, assists with APEDA registration and helps meet phytosanitary and certification requirements for export markets.
05
06
Market Intelligence
We provide FPOs with practical market data - commodity price trends, buyer requirements, seasonal demand patterns and competitor analysis - so that production decisions are aligned with what the market actually needs.
We facilitate the first transaction - managing logistics, documentation, pricing, and payment terms between the FPO and the buyer.
Linkage & Trial
Buyer & Platform Match
Based on the assessment, we identify the best market route - direct buyer, e-NAM, cluster aggregation, Mission Organic, or export channel.
We assess the FPO's commodity, production volume, quality standards, and existing infrastructure to identify the right market channel.
Commodity Assessment
ABPM stays involved - monitoring market relationships, resolving disputes, expanding channel and updating pricing strategies as conditions change.
Ongoing Support
PROCESS
How FPO Formation
Works with ABPM
ELIGIBILITY
Which FPOs Can Access Market Linkage Support?
Well-Suited For
FPOs with consistent production output and post-harvest capacity
Organic producers seeking Mission Organic Mizoram certification
Tea and horticulture FPOs targeting premium or export markets
Poultry and goatery FPOs with processing or cold chain acces
FPOs already registered and in operation for 1+ years
FPOs with interest in collective branding and packaging
Common Gaps to Address First
FPOs with no minimum quality standards may need capacity building first
Inconsistent or seasonal production makes buyer commitments difficult
Lack of packaging or storage infrastructure limits marketable volumes
FPOs without grading systems may not qualify for premium market channels
Not sure if your FPO is market-ready?
Talk to our team - we'll assess your production, quality, and infrastructure gaps and build a step-by-step market readiness plan.
CASE STUDY
Real Outcomes from ABPM-Supported FPOs
✓ Market Linked · Mission Organic
Champhai Apiculture & Poultry Farmers Producer Organisation
N. Khawbung, Zotlang & Zote · Champhai District
ABPM supported the Champhai Apiculture & Poultry FPO under NABARD's PODF-ID scheme, helping aggregate produce from three villages into a single collective supply. ABPM identified buyers in Aizawl and facilitated the first formal purchase agreement for honey - establishing a predictable off-take arrangement that gave members income certainty for the first time.
ABPM also connected the FPO to a packaging supplier and supported basic branding for their honey products - which now sells at a 20% premium over unbranded alternatives in local markets.
78
Member Farmers
01
Buyer Agreements
20%
Price Premium (Honey)
“
Before ABPM, we would sell at whatever price the local trader offered. Now we have agreements, we know the price before the season starts.
FPO Board Member
Champhai Poultry & Apiculture Farmers Producer Organisation
FAQ
Common Questions
About FPO Formation
WHAT WE DO
OTHER SERVICES
01
Financial Linkage
Credit access and scheme linkage for FPOs and MSMEs
02
Capacity Building
Business planning, governance, and market readiness training
03
Market Access
Buyer linkages, e-NAM, and export channel connections
04
MSME Support
Brand building, product
development, and soft loans
05
Common Facility
Shared post-harvest infrastructure
development